You might ask yourself why anybody would want to spend thousands of dollars on a domain name when you can register with other sites for as low as $8. Well, the answer is that premium domain names can affect your business either positively or negatively. They can determine whether your business fails or succeeds. When you use a premium domain name for your business, you will be investing in a name that’s great and unforgettable which will differentiate your business from the rest of the crowd. Here are some of the benefits you will get with using premium domain names.
Increased search engine
One of the benefits of owning a premium domain is increased search engine. The search engines surf the web for the phrases and keywords which match with the customer’s needs. If your domain name is premium, the search engines will automatically recognize the term as necessary and give it a high ranking on the results pages.
With premium domain names your business will be recognized by the domain name that you have for example homes.com or cars.com and this provides direct marketing opportunities for your business. Premium domain names give your business credibility, and it creates a big image for your business. People often trust premium domains because they tend to be a bit short. Shorter premium domain names will instil a sense of trust with your customers.
Instant navigation benefits
Other people will go directly to search for a particular product in the navigation bar. If they are looking to purchase jackets, they type in jackets.com. Owning a premium domain name means that you will be in a position to acquire this customer who search for products using this method.
Competing with the big shots
It is well known that it’s quite difficult to grab a single domain name. Big multinational businesses own a majority of the single domain names. When you are in possession of a premium domain name you get the credibility that these big companies get. This will tell your customers that you are capable and ready to meet all of their needs.
Great for offline marketing
Premium domain names are great for listing on billboards, business cards and in newspaper ads. If you are marketing offline conciseness is critical. A catchy and straightforward phrase will make a lot of people to remember your message.
If you want your business to get exposure, then you should invest in premium domain names. Purchasing a premium domain will pay for itself and its one of the best investments you can make for your business.